hello.
my name
is Avril losacco.
Passionate about brand marketing & visualization.
Trained in creative problem-solving.
Driven to deliver actionable results.
WELCOME TO A MINI TOUR OF MY CREATIVE & STRATEGIC UNIVERSE.
My goal is to deliver results. My strength combines creative skills as a designer with practical insights in data analytics and marketing to strategically think in the context of business needs, brand intent, design quality, and customer values.
01 PROFESSIONAL
PROFICIENCY LEVELS
DESIGN & ART DIRECTION
BRAND IDENTITY
DATA VISUALIZATION
PROJECT MANAGEMENT
MULTIMEDIA ADVERTISING
100%
100%
100%
100%
95%
ADOBE CC
95%
MICROSOFT OFFICE SUITE
95%
INFOGRAPHICS
95%
DATA ANALYTICS
95%
POWER BI & EXCEL
95%
WEB DESIGN / HTML
95%
MARKETING AUTOMATION
95%
CONTENT DEVELOPMENT
COMMUNITY OUTREACH
AUTOCAD
95%
85%
80%
02 Experience
-
Art Direction & Strategic Design
-
Professional Digital Marketer
-
Project Management
-
Experiential & Spatial Planner
-
Google Ads & Data Analytics
-
UX Web Design & SEO
-
Brand Identity
-
Community Outreach & Networking
2019-PRESENT
Marketing & Business Analyst
NCS | Service First Information Solutions (NJ/CA)
Marketing Director as well as support operations, sales, and marketing by transforming data into actionable KPI insights to facilitate business decisions. Through data research and analysis, I explore areas of opportunity through actionable reporting to improve work processes, organizational structures, and staff efficiencies to best position our company for profitability.
2014 - 2020
Founder, Creative Director
The Icery (PA)
Established from concept to origination. Managed business and trained staff, including customer service and quality presentation. Leadership roles on several community projects with the town’s Economic Development Committee (LEDC) and Business Professional Association (LBPA).
2012 - 2016
Interiors & Communication
IKEA (Corporate Store in PA)
Analyzed and developed creative strategies with sales partners to achieve KPI goals through effective display solutions and planning within prescribed timeline and budget. International representative for brand continuity and lead designer for the Children's Home Improvement Project at the US pilot store.
1999 - 2000
Art Director
Price McNabb Advertising (NC)
Worked closely with creative director and copywriter to concept and produce visually compelling and successfully targeted advertising for Fortune 500 companies such as Lowe's Home Improvement, Continental Tires, Starbucks, Pinehurst Resort.
2016 - 2019
Senior Director of Marketing
NCS, National Credit-reporting System (NJ)
Responsible for the design and communication of all marketing initiatives set forth in my annual marketing plan, aligning our business goals to attract new customers and drive increased revenue for the company.
2011 - 2019
Creative Director
Losacco Creative (PA)
Concepted, managed, and produced stunning visual communication and strategic marketing solutions including cross-channel advertising, infographics, brand identity, outdoor, direct mail, books, websites, and spatial planning.
2003 - 2011
Designer & Brand Marketer
C. O'Brien Architects (PA)
Responsible for project management of architectural services and implementing strategic marketing initiatives for clients. Worked closely with external vendors & trade partners to ensure that all construction documents were accurate, code compliant, and delivered on time.
04 CONTACT
I am confident that my sensitivity in understanding the balance of creative design, targeted communication skills, strong team collaboration, and self-direction offers an opportunity to enhance any team.
Contact me to continue a discussion and better understand how I can best compliment your company.
Smiles,
Avril Losacco
Tel: 610-299-8617